Guillermo Mariotto: an alchemist of feelings, a designer of emotions

Guillermo Mariotto since 1994 has been famous creator of Maison Gattinoni and since 2010 has been Creative Director of Gattinoni Couture collections. The designer was born in Caracas 45 years ago. He subsequently moved to San Francisco where he obtained a degree from the “California College of Arts and Craft”. He then left for Europe, driven by a desire to broaden his knowledge of both art and design. After spells in Paris and London, a consultancy project with a famous Interior Design Studio took him to Milan where he discovered fashion. He joined the Style Office of the Basile brand label, at that time a leader in Italian style throughout the world, where he worked for two years on the maison’s women’s prêt-a-porter collections. He subsequently began working with “Krizia”. Art, design, colour and manual dexterity were the medium used by Guillermo Mariotto to communicate, skills which took him to Rome and served as a natural introduction to the world of High Fashion. In 1988, his meeting with Raniero Gattinoni - who was just beginning the restyling of the historic brand label –set up in 1946 by Madame Fernanda Gattinoni- gave him an opportunity to express himself in the difficult art of Couture and in the creation of unique garments. Mariotto’s design experience acted as the perfect complement to Maison Gattinoni’s sartorial tradition. His love of art and technology were now further enhanced by his love for fashion. 1988 marked the debut of Gattinoni’s new Haute Couture image. The collections that followed were inspired by specific narrative ideas that, in addition to style and image, also focused on the emotional and spiritual realm. Following the untimely death of Raniero Gattinoni, the artistic direction of the Gattinoni designer label was entrusted to Guillermo Mariotto who, in 1994, greeted his audience on the catwalk, at the end of a memorable fashion show, with a collection dedicated to “EVA” which subsequently inspired the famous scene of the “Bare Fashion Show” in Robert Altman’s film “PRET A PORTER”. Maison Gattinoni’s collections, designed by Guillermo Mariotto, garnered one success after another both in the context of the Haute Couture collections. Guillermo Mariotto’s multi-faceted interests in various art forms have resulted in his finding an outlet in numerous other fields including the creation of costumes for television, cinema, theatre and opera. Among the most famous, worth particular note are: “Le Ali della vita” starring Sabrina Ferilli, “Soraya” starring Anna Valle, “Nata ieri” and “l’Angelo Azzurro” starring Valeria Marini and “Vacanze Romane” starring Serena Autieri; the opera “Madame Butterfly” staged in 2004 (conducted by Placido Domingo with scenery by Arnaldo Pomodoro) to mark the centenary of Puccini’s masterpiece at Torre del Lago; “Actor Dei – l’Attore di Dio – Opera Musical” in 2007, the first musical about the life of the Saint Padre Pio, a first-ever world preview staged on 5 May in San Giovanni Rotondo followed by a tour which travelled to key cities in Italy; the opera “ Freud Freud I love you” (conducted by Marco Angius and directed by Pietro Maccarinelli) a world preview staged on 15 of January 2009, at the Teatro Olimpico in Rome. In 2008 during the event Milano Moda Design the eclectic designer presented “God Chair”, armchair-sculpture that represents the perfect marriage between design, fashion and art. Guillermo Mariotto, always attentive and sensitive to social issues and which fashion becomes a tool to communicate important messages that reach the hearts of human beings, this time does not betray the expectations. "This chair, which includes all religions dear to me - says Mariotto - wants to be a message of hope and coexistence among all religions into one world”. In April 2008 also saw the star of the memorable fashion show " Peace is Fashionable" at the residence of the Israeli Ambassador to Italy His Excellency Gideon Meir. During this special event, Guillermo Mariotto presented an exclusive creation symbol of peace, a tribute to three great monotheistic religions in the world: Judaism, Islam and Christianity. “Three dresses, three identities, the three religions, three cultures, come together, come together through soft fabrics and drapes becoming one emotion to wear. Furthermore, Guillermo Mariotto was given the honour of creating the vestments for His Holiness Pope Benedict XVI during the Holy Father’s visit to Assisi, on Sunday, 17 June, 2007, to mark the eighth centenary of the conversion of Saint Frances. In December 2008 he created the sculptural "The Waiting", exhibited during exhibition “Mostra dei Presepi” in the Sacred Convent of the Nativity of St. Francis in Assisi. The television programmes, “Dancing with the Stars” and “Nights on ice”, hosted by Milly Carlucci on Raiuno, from 2004 saw Mariotto among the celebrity cast of judges. The designer’s participation in “Miss Italia 2007” aired on Raiuno – always as part of the panel of judges - caused an enormous stir on account of his comments, subsequently resulting in the coining of the phrase “the B Side” throughout the world. Guillermo Mariotto also participates in the edition of “Miss Italia 2009” and “Miss Italia 2010” once again as juror. The 2010 and 2011 editions “Dancing With the Stars” sees Guillermo Mariotto once again juror in the transmission. 2010 marks also the debut of Mariotto in fiction with his first book “Dancing on the Water” published from Add Editore, presented at the International Book Fair of Turin in May 2010. Since October 2012, the irreverent designer is one of the protagonists of the program Cristina Parodi Live, led by journalist Cristina Parodi, broadcast every afternoon on LA7. In March 2011 Guillermo Mariotto designed a limited edition of Aerosal, the latest in wellness. Areosal was presented during Cosmoprof 2011 edition, in Bologna. Since March 2011, the eclectic designer signature "Le bacchettate di Mariotto", a special section of Gente Magazine. In 2011 the versatile designer starts to work in licensing, signing an agreement with the Florentine company CAR Bomboniere and he launches on Thursday, September 8th 2011 at MACEF (Salone Internazionale della Casa) the first collection of presentware signed by Guillermo Mariotto consisting of wedding favors, gifts and fancy goods. Recently a new licensing agreement has been signed with “Tur-Tessile” regarding home textile products. In addition, we are negotiating other licenses for a woman bags & accessories collection and a paper products line. In 2012, the creativity of the designer is expressed through three new collections bearing the brand Guillermo Mariotto. Home Fabrics, produced and distributed by Eria of Carpi, is dedicated to the home with contemporary-chic allure. “Treasure Map”, a collection of handbags and small leather goods, produced and distributed by the historiacal company of Florence Nannini, is expressed through the attention to detail, the choice of fine leathers and refined the original design. A collection of shoes produced and distributed by the company Toni 2. Three collections that describe perfectly the elegance and irony wrapped in the original style of Guillermo Mariotto.